A month ago I wrote an article titled How To Optimize Landing Page Keywords where I walked you through the process I use to tweak my landing pages based on traffic and other data such as comparing what is working on one landing page with another. It’s been a month now with the minor changes I made in place and I wanted to revisit the topic to see how my changes made a positive impact on my landing page traffic and to see if there are any further optimizations I can make.
Here is a table showing the results:
| Last Month | This Month | ||
|---|---|---|---|
| Keyword | Pageviews | Keyword | Pageviews |
| purple widget reviews | 59 | purple widget reviews | 132 |
| purple widgets ratings | 56 | purple widgets ratings | 73 |
| purple widget ratings | 43 | best new widget | 48 |
| purple widget review | 32 | purple widget review | 45 |
| best new widget | 19 | widget reviews | 36 |
| best widgets for drawing | 18 | purple widget ratings | 24 |
| drawing widget reviews | 18 | newest widget reviews | 20 |
| new widget reviews | 15 | purp widget reviews | 18 |
| best purple widget | 14 | purple widgets reviews | 16 |
| new widget ratings | 11 | best widgets for drawing | 15 |
So what does this all mean? Well the first thing that should be obvious is that traffic to my landing page increased. There were 285 pageviews generated by the top ten keywords last month and this month the top ten keywords generated 427 pageviews, a 50% increase. The keywords in green are the ones I already had as meta keywords on my landing page last month, yellow represents keywords I added this month because of my previous analysis and keywords in red are again keywords driving traffic that I have not optimized for (but I will be!).
For me the keywords in red are the surprising and interesting ones because they show that I am getting more authority for the shorter tail keywords. I target “purple widget” because it is more specific and I have less competition but now you can see I am suddenly getting traffic for “purp widget” (my real keyword is actually a compound word so what I am trying to show here is I am starting to rank for a subset of that word) and “widget”, which is a much more general keyword that I thought I could rank for.
So just like last month I am going to include the phrases in red in my meta keywords for that page, and perhaps add some content to include those phrases as well.
As you can see this is a relatively simple analysis but it does take some time – you clearly can’t do this on every one of your blog posts and depending on how many landing pages you have you may not be able to do it on every one of them either. My suggestion is to focus first on your best producing landing pages and then on those pages you think should be doing better.
Looking to ramp up your secondary income? Getting more traffic to your landing pages where you offer a product for sale is a great way to do it. I hope these brief glimpses into how I do it was helpful.
No comments:
Post a Comment